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A shirt with the ME ME WE GANGNAM logo/ Courtesy of Gangnam-gu Office |
By Kim Se-jeong
Gangnam District Office has recently launched a new logo, "ME ME WE GANGNAM."
According to the office, the three white, black and yellow shapes incorporated in the logo launched a week ago imply communication among one another and harmony.
"The logo is important to identify a place and shows important values for the place. Good examples are 'I ♡ New York' or 'I am sterdam' and these were our inspirations," said a district official. "The message we want to convey through this new logo is that Gangnam is a community where people respect each other and is a good place to live and visit."
The logos will decorate bus stop benches, garbage trucks and city guidebooks among others. The district said it will also use the logo on souvenirs such as T-shirts, hats, mugs and bags.
Gangnam is the first district to make such an endeavor in Seoul.
As Korea's most international district, Gangnam officials felt the need to make a distinctive identity. It is the mecca for K-Pop which draws millions of tourists from around the world, and is also a famed shopping zone. COEX is Korea's largest underground shopping mall, showcasing internationally recognized brands, restaurants, an aquarium, a movie theater and a museum.
Gangnam also hosts the Samsung D'light where people can see the latest technology developed by Samsung, Korea's leading IT company. A variety of gadgets with the most updated technology can take the breath away from young visitors.
The Buddhist Bongeun Temple and Sunneung Park are where people can experience the contrast between the modern and traditional parts of Korea.
The temple is believed to have been originally built in 794 A.D. during the Shilla Kingdom. Sunngeung Park is where King Jungjong from the Joseon Kingdom is buried.
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The Gangnam-gu Office is decorated with the logo poster./ Courtesy of Gangnam-gu Office |