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| A female driver uses BMW remote software upgrade service / Courtesy of BMW Korea |
By Kim Hyun-bin
BMW Korea is leading the evolution of automotive after-sales services, building a relationship of trust with domestic consumers through detailed and systematic after-sales service.
BMW Korea raises customer satisfaction through its services tailored to the characteristics and needs of domestic customers, including warranty period extensions, free inspection and maintenance promotions, and discount promotions on accessory products.
"BMW Korea is contemplating various customer-oriented after-sales services so that any BMW customer in Korea can safely operate a vehicle for a long period of time," a BMW Korea official said.
BMW ServiceCare+, which was launched in Korea in May, is a special service program available only to BMW customers in Korea. The subscription-type car management service, introduced by BMW Korea for the first time in the world, is aimed at vehicles where BMW Service Inclusive (BSI) has expired.
BMW Service Care+ can replace engine oil and oil filters, brake discs and pads and micro filters at a reasonable price, depending on the membership subscription of "Standard" or "Premium," and provides discounts on repair costs, service coupons, and pickup and delivery benefits. In addition, as it is operated under a one-year subscription type, customers can subscribe on an as-need basis, and according to their individual vehicle management cycle.
By adding the optional powertrain warranty to the basic membership, the customer can be guaranteed up to 10 million won ($7,480) for engine and transmission-related repair costs within the warranty range.
Meanwhile, BMW Korea, which is accelerating the digital after-sales service system, launched the BMW Remote Software Upgrade (RSU) service last year, allowing customers to directly install the driver assistance system, electronic control unit (ECU), infotainment system and navigation.
The company stressed that it built a system that can remotely upgrade various convenience functions, including, a total of more than 30,000 vehicles that can conveniently perform software-related updates as well as some recall repairs remotely without visiting the service center.
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